A science-based method for solving the serious, large-scale problems or the small problems faced daily.
For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
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The Six Step
Step 1: Choose the Problem
What problem do you want to solve?
Step 2: Break Down the Problem
What are the subproblems that make up your problem?
Step 3: Compare Wants
What are the motivations and preferences of relevant
decision-makers?
Step 4: Search In and Out of the Box
What solutions have been tried to date?
Step 5: Choice Map
Imagine and reimagine new combinations of tactics.
Step 6: The Third Eye
Do others see what you see?
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Think Bigger: How to Innovate
In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice— answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”
Iyengar provides essential tools to spark creative thinking and help us make our most meaningful
choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.
For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
About Sheena
Sheena S. Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.